How's your business going? Are you going full-speed ahead, easing forward, moving along or sliding back? There are some things to consider no matter where you fall on that broad spectrum of loan production. Most lending professionals doing business today know that challenges come with the territory: It used to be mostly due to borrowers themselves and market conditions, but now we have regulators adding another layer to the process and complexity of our business. It's easy to get run down, frustrated, bored and lose touch with those 'best laid business plans.'
Even top producing loan officers have those days where they feel frustrated and not happy with how things are going even though they may be doing well and on track for goals. Many lending professionals feel they don't have the proper resources within their company to market to consumers the way they would like, handcuffed by cost and compliance - or all of the above. Though we all have to make sure we adhere to the guidelines for reaching out to potential borrowers and communicating with them, that's really the easiest part. The question all originators need to ask themselves is, "Do I need resources - or do I need to re-source?"
Figuring out your marketing plan and materials for prospects, past and present clients is the easy part. As a busy originator, executing plans and maintaining momentum are a bit more difficult - especially on a consistent basis over time. To make a quantum leap - no matter what your starting point is - you need more. More what? Ask yourself:
- Do you feel supported in your current environment?
- Do you have the materials you need to pursue the type and amount of business you'd like?
- Do you think better processes and tools could make you more efficient?
- Do you like to feel valued as a loan officer?
It may be time to tap into some different power and energy than what you've developed and have available to you now. In addition to more or different resources, you may also need to re-source. Consider tapping into different energy that can help propel you forward along with time-saving tools and insight that can make the difference between where you are now and where you'd like to be. Let's talk - I can explain the difference between being recruited and being re-sourced!
AMEC NMLS150953/ Branch NMLS:1139048/ Kelvin Kaemingk NMLS:251124
** Kelvin Kaemingk is Regional Vice President with American Equity & Mortgage Consultants (AMEC), leader of the My Smarter Mortgage Team and Co-Host of the Real Estate Chalk Talk Radio program based in the Minneapolis-Saint Paul area.
